"Think Small". Two words which changed the face of advertising, and dawned the age of what we now know as Copywriters. It was these two words created by the agency DDB which captured a nation off guard, and sent Volkswagen sales through the roof. But why? Because it simply hadn't been done before. Nobody had been brave enough to push boundaries, and fully take risks in advertising industry, or force the readers to pay attention to minute details of copy, and literally "think". Instead of displaying all the information out for the user to make an informed decision it was reserved, clever, and cunning in its execution. This remains to be one of the most influential adverts of the post-war affluence, and shaped the way the western world consumed their media.
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