For my Context of Practice brief, I have chosen to use Red Bull as my brand, and ambitiously, have set to create adverts for the Future (dont ask why).
the reason behind this is because Red Bull is a very young company, starting out in 1984, and has no real historical advertising campaigns except for the Give You Wings campaign. My project will be designed for the year 2034, the 50th Anniversary of Red Bull, and try to understand changes in technology, cultural surroundings and economic behaviours.
Lets hope robots and what not havent eaten us by then......
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